I deal with a lot of pigmentation no matter what I do. Freckling, sun spots, etc. I love this cream because it really brightens my skin and evens out my tone, WITHOUT making my skin appear bleached out or pale. a lot of whitening products can leave my skin looking all over lighter, but I still see patchiness. This cream makes my pigment appear more subtle and less noticeable, but still keeps a nice color and tone to my skin (as I have tan skin) I don't want to have a pale unhealthy look to my skin but I do like to work on my pigment and this kind of balances everything out. it is also really really creamy and feels really rich and hydrating on my skin at night. I don't use this cream in the morning, only at night. I also like that there are no health risks with this cream. Some lightening products can be really scary and ultra aggressive, dealing with pigment but causing other problems.