BioElements All Things Pure

BioElements All Things Pure has the added distinction of being awarded the National Products Association Seal. Here's some info on the association and why we are so excited to have this seal. (It's not easy to get!)

THE NATURAL PRODUCTS ASSOCIATION

What it is: Founded in 1936, the Natural Products Association is the nation's largest and oldest non-profit organization dedicated to the natural products industry. The Natural Products Association represents more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids.

THE NPA NATURAL STANDARD

• What it does: To protect and equip consumers to maximize their well being, the association has developed the Natural Products Association Standard and Certification for Personal Care Products, a set of guidelines that dictate whether a product can be deemed truly "natural". This standard encompasses all cosmetic personal care products regulated and defined by the U.S. Food and Drug Administration.

THE ESSENCE OF THE NATURAL STANDARD

How to qualify for the NPA Seal: The NPA natural standard is based on natural ingredients, safety, responsibility and sustainability.

• Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.
• Safety: A product labeled "natural" should avoid any ingredient with a suspected human health risk.
• Responsibility: A product labeled "natural" should use no animal testing in its development.
• Sustainability: A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging. Under the Natural Standard for Personal Care Products, allowed ingredients come from or are made from a renewable resource found in nature (flora, fauna, mineral) with absolutely no petroleum compounds.